About us

AMS Middle East is a subsidiary of the CFAO Group, one of the largest mobility distribution networks across the African continent.

Created in 2018, AMS has since leveraged its status as an official channel for Toyota to provide 40+ official automotive distributors across the African continent with a quick and reliable access to Toyota vehicles.

In addition, AMS offers high-quality vehicle customization solutions, which includes a wide range of vehicle conversions and accessories that can be tailored to our customers’ requirements.

Though primarily focused on serving the official Toyota distributors in Africa, we also directly supply vehicles to specific customers on behalf of CPS, another CFAO subsidiary dedicated to direct sales in Africa.

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Our Mission

As a business hub of the CFAO and TTC group in the Middle East and an official channel of Toyota in Africa, we provide high-quality automotive logistics services, direct sales, conversion solutions and business support to the official distributors throughout African continent.

We strive to provide industry with the highest level of customer care and quality mobility solutions, while also contributing to the Group's business expansion.

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Our Vision & Strategy

We envision ourselves becoming a pillar of automotive logistics and sales for the CFAO and TTC group, delivering unparalleled value to our stakeholders in Africa and overseas.

Taking advantage of Dubai’s strategic location, AMS combines a world-class sales and marketing team, high-quality, efficient logistics services to effectively facilitate growth and quality of value chain delivery across the African region.

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AMS Middle East Overview

Toyotas official distribution channel in 40+ African markets, providing reliable access to vehicles, custom conversions, accessories and more.

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Dubai, UAE

Regional office

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40,000+

Vehicles Sold in 2022

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40+ countries

in CFAO’s distributor network in Africa

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50+ employees

Diverse Workforce

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300+

Range of Vehicle Conversions and Accessories

Organizational Hierarchy and Group Structure

Learn more about our organizational hierarchy and group structure below.

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Toyota Tsusho Corporation

The Toyota Tsusho Corporation (TTC) is a Japanese trading company, a member of the Toyota Group. TTC spanning many industries and has a worldwide presence through its many subsidiaries and operating divisions, including over 150 offices, and 900 subsidiaries and affiliates around the world.

CFAO Group

A wholly-owned subsidiary of TTC, the CFAO group is a French company focused on providing innovative, forward-thinking automotive, pharmaceutical, energy-related services and more throughout the African continent.

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AMS Middle East

Established in 2018, AMS Middle East FZE is a wholly-owned subsidiary of the CFAO group focused on supplying African official automotive distributors with Toyota vehicles and custom conversions.